Concept

Ideas come in motion

The best ideas tend to show up when the mind is busy with something light, not when it is straining.

What it is

Lenox Lohr, a former president of NBC, noticed that ideas came most readily while doing something that keeps the mind alert without straining it: shaving, driving, sawing wood, fishing, or just chatting. Some of his best ideas came from things he picked up casually, completely unrelated to his work. The mind needs a little room to make unexpected connections.

How it shows up for me

Mine come at the stove, in the shower, and on walks. I keep a voice memo app one tap away, because they leave as fast as they arrive.

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