What it is
After Enron collapsed and 9/11 nearly sank his airline, Richard Branson built Virgin differently: hundreds of separate companies, each standing on its own legs, linked only by the brand. A series of small, independent bets, insulated from the shocks nobody controls.
Small bets let you learn cheaply, survive the ones that fail, and double down on the ones that work.
How it shows up for me
This site is a small bet. So are most of my side projects. None of them can sink me, and every one of them teaches me something.